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营销背景凌仕是联合利华2011年5月在中国推出的一个男士香氛品牌,在欧洲已经有27年的历史,是欧洲男士品牌的销量之王,但在中国还是一个新生品牌,没有品牌基础,其主要目标人群为18岁—35岁的在校大学生或职场新人。
Marketing Background Lingshi is Unilever’s men’s fragrance brand launched in China in May 2011. It has a 27-year history in Europe and is the king of sales for men’s brands in Europe. However, it is still a brand new brand in China, with no brand The main target groups are college-aged students aged 18 to 35 or new recruits.