文化消费是社会物质生产过剩,人们对消费实用价值的淡视,而趋向于对精神文化价值的追崇和诉求所形成的当代社会的新本质和新特征。经济转型升级带来的文化大发展、大繁荣的目标要求构建社会主义新型文化市场,以文化“软实力”成为驱动经济可持续发展的新引擎和满足人们不断增长的精神文化需要的新方式。作为文化消费中具有强大竞争力、巨大消费诉求和市场发展空间的舞蹈,在当下商态化文化消费语境下,如何转变观念、厘清思路、明确目标、谋求发展,以市场主体的身份构建起市场体制下的 Cultural consumption is the social material overproduction, people’s devaluation of the practical value of consumption, but tends to the new nature and new features of contemporary society formed by the pursuit and appeal of the spiritual and cultural values. The great cultural development brought about by the economic restructuring and upgrading and the goal of greater prosperity require that a new socialist cultural market be built and the “soft power” of culture should become a new engine for sustainable economic development and a new one to meet people’s growing spiritual and cultural needs the way. As a dance with strong competitiveness, huge consumer appeals and market development space in cultural consumption, how to change concepts, clarify ideas, clarify goals, seek development and build as market players in the context of current commercialized cultural consumption? Under the market system