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特殊管理股制度作为西方国家规制体系中的成熟经验在中国传媒业的应用,既是中国文化体制改革顶层设计的具体要求,也是媒介融合需要规制融合的传媒业发展的大势所趋。从其实施的价值层面来看,特殊管理股制度具有加强社会性规制、放松经济性规制的功能,不仅有利于把控传媒业的内容方向和编辑方针,也有利于激活传媒企业的市场竞争力,促进文化大发展。但当下需要完善相关的法律法规体系以及配套制度的建设,并防止特殊股权被过度使用的问题。
The application of the special management stock system as a mature experience in the regulatory system of the western countries in the media industry in China is not only the specific requirement of the top-level design of the reform of the Chinese cultural system but also the general trend of the development of the media industry that requires the incorporation of regulation. From the perspective of the value of its implementation, the special management stock system has the function of strengthening social regulation and relaxing economic regulation. It not only helps to control the content direction and editorial policy of media industry, but also helps to activate the market competitiveness of media enterprises , Promote cultural development. However, the current need to improve the relevant laws and regulations and supporting system construction, and to prevent over-use of special equity issues.