论文部分内容阅读
随着我国社会经济不断进步与发展,使得供电需求逐渐拉大。而电力企业的电力营销管理也是提高人们生活水平的重要影响因素,而电力企业的发展也体现在高水平的电力营销管理。本文就电力企业的电力营销管理存在的问题做出论述与分析,继而探讨出提高电力营销管理水平的有效策略,以期为促进我国电力企业的进一步发展提供有参考价值的建议。
As China’s social economy continues to progress and develop, the demand for power supply is gradually widened. The power company’s power marketing management is also an important factor to improve people’s living standards, and the development of power companies is also reflected in a high level of power marketing management. This paper discusses and analyzes the existing problems in power marketing management of power enterprises, and then explores effective strategies to improve the power marketing management level in order to provide valuable suggestions for promoting the further development of power enterprises in our country.