一段时间以来，尤其是去冬今春以来，“消费无热点”的议论不断见之传媒。这些议论多数把有否消费热点看作是决定市场兴旺与否的主要因素，极力主张在冰箱、彩电、空调。VCD、音响等系列家电由于城镇居民家庭拥有率已接近饱和不再成为消费热点后，应及时培育新的消费热点，以技 For a period of time, especially since the winter and the spring, the “consumption without hotspots” has been constantly seen in the media. Most of these arguments regard whether or not the consumer hotspots are the main factors that determine whether the market is prosperous or not, and strongly advocate refrigerators, color TVs, and air conditioners. After VCD, audio and other series of household appliances are no longer a consumption hotspot as the household ownership rate of urban households is approaching saturation, new consumer hotspots should be nurtured in a timely manner.