“最大的”“最好的”这两个词近年频频见诸报章,成为最热门的字词之一。 究其原因一是在广告用语中它们被工商部门封杀、围堵。之所以如此,据信是这两个词在媒体广告中乱飞既可能误导、损害用户利益,又会引致产品生产与市场竞争的无序;二是它们是一些行业部门和企业在比拼世界500强,迎接WTO的宣传过程中最常用的形容词。 The two words “the biggest” and “the best” have been frequently reported in the newspapers in recent years and become one of the hottest words. The reason is that in the advertising language they are banned by the business sector, containment. The reason is believed that these two words in the media ads flying may not only mislead, damage the interests of users, but also lead to product development and market competition disorder; the second is that they are some industry sectors and enterprises in the Competition 500 Strong, to meet the WTO's advocacy process of the most commonly used adjectives.