《新规则——用社会化媒体做营销和公关》一书,介绍了在Web2.0时代企业如何通过各类社会化媒体去更好地做市场和进行产品营销。也许在10年以前,企业的整体营销方案是:公司——媒体——大众。而随着论坛、贴吧、博客、微博的到来,似乎每个人都成为了记者,而公司与大众的沟通,也已将需要投入大量资金的媒体掩盖,开始了公司与客户直接对话的新格局。 The new rule, Marketing and PR with Social Media, describes how companies are better positioned to market and sell products through a variety of social media in the Web 2.0 era. Perhaps 10 years ago, the company’s overall marketing program is: the company - the media - the public. With the advent of forums, post bars, blogs and Weibo, it seems that everyone has become a reporter. The communication between the company and the public has also covered up the media that needs to invest a lot of money and started a new pattern of direct dialogue between the company and its customers .