公民消费主义运动已是大势所趋,消费者已经意识到他们的消费行为如同选票一样,可以改变社区和世界商业世界必须重视的一个现实是,消费者的公民意识崛起了!自大萧条以来最严重的经济危机、BP墨西哥湾石油泄漏事件、三聚氰胺毒奶粉事件、瘦肉精事件和日本的核电站危机,加上全时在线的社交网络等微信息平台,更加速了这个进程。公民消费主义时代的消费者不再过分追求效用最大化,而是更加强调产品这种企业行为和消费行为中的外部效应、环境影响、可持续性发展因素和社会责任。 The fact that the civic consumerism movement is the dominant trend, and consumers have realized that their spending acts like votes, a fact that can be taken into account in changing the community and the world business world, is that consumer civic awareness has risen! The worst since the Great Depression The economic crisis, the Gulf of Mexico oil spill, the melamine poisoning milk powder incident, the lean spirit event and Japan’s nuclear power plant crisis, coupled with a full-time online social networking platform such as micro-information, speed up the process. Instead of pursuing the maximization of utility, consumers in the era of civic conscience more emphasized the external effects, environmental impacts, sustainable development factors and social responsibilities in products such as corporate behavior and consumer behavior.