论文部分内容阅读
用设计的方式将黑龙江独有的农业资源特点、农产品的特殊养生价值、原生态自然资源文化融入到品牌设计中,进而丰富和发展黑龙江原生态农产品的品牌形象设计。对黑龙江原生态农业资源的重新细致的梳理,分析黑龙江原生态农产品品牌在形象设计方面的现存问题,提出黑龙江原生态农产品品牌形象再设计的原则和方法。通过研究,为黑龙江原生态农产品的品牌设计研究提供理论依据和实践参考,同时有利于黑龙江原生态农业自然资源文化的传播和黑龙江文化品牌的培育,进而扩大了黑龙江农业品牌文化的知名度,为竞争高端的市场做铺垫及有力的催化剂,推动黑龙江省经济增长。
In the way of design, Heilongjiang’s unique characteristics of agricultural resources, the special health preservation value of agricultural products and the original ecological and natural resources culture are integrated into the brand design so as to enrich and develop the brand image design of original agro-products in Heilongjiang. The original ecological agriculture in Heilongjiang re-meticulous sorting, analysis of the original eco-agricultural products in Heilongjiang brand image design of the existing problems, the original eco-agricultural products in Heilongjiang brand image re-design principles and methods. Through the research, it provides the theoretical basis and practical reference for the brand design and research of the original agro-products in Heilongjiang Province, and at the same time, it is conducive to the dissemination of the original agro-agriculture natural resources and culture in Heilongjiang and the cultivation of the Heilongjiang cultural brand, further expanding the visibility of the agricultural brand culture in Heilongjiang Province, High-end market to pave the way and a strong catalyst to promote economic growth in Heilongjiang Province.