一个企业要把它的产品打入国际市场，首先碰到的是如何开拓国际营销渠道的问题。国际营销渠道由国内渠道和国外渠道组成。一般说来，无论是从长期还是短期来看，选择和开拓国际营销渠道的总目标是取得适当的利润。但要达到这个总目标，企业必须考虑的具体决策因素有六个，... An enterprise should put its products into the international market, the first encountered is how to develop international marketing channels. International marketing channels from domestic channels and foreign channels. Generally speaking, the overall goal of selecting and developing international marketing channels, both in the long run and in the short term, is to make appropriate profits. But to achieve this overall goal, there are six specific decision-making factors an organization must consider, ...