一、议程的反控与再控制特点分析新时期的媒体议程设置出现了较大的变化,议程设置时的受众本位由最初的媒体替受众思考变成了受众要自己出来发言,而媒体作为最后的实现环节,就需要把握过程和结果的控制权,这就是我们今天要讨论的议程的反控与再控制问题。 First, the analysis of the anti-control and re-control features of the agenda The new era of media agenda setting has undergone major changes in the audience setting the agenda from the initial media for the audience thinking into the audience out to speak, and the media as the last We need to grasp the control over the process and the result. This is the anti-control and re-control of the agenda we are going to discuss today.