在整个媒体环境发生了深刻变化的今天,要获得好的广告效果和达到预期的广告目标,制定一套科学的、适合企业自身发展需求的媒介计划策略至关重要。面对当今复杂的媒介环境、产品的同质化、品牌消费主导消费市场的局面,企业应如何根据媒体特性、自身实际和竞争状况等,制定科学、有效的媒介广告策略?达到最佳的广告效果?因 Today, with profound changes in the media environment, it is of crucial importance to formulate a set of scientific and media planning strategies that suit the needs of enterprises’ development in order to achieve good advertising results and achieve the expected advertising goals. In the face of today’s complicated media environment, product homogeneity and brand consumption dominate the consumer market, how should enterprises formulate a scientific and effective media advertising strategy based on the characteristics of the media, their own actual conditions and competition, etc.? To achieve the best advertising Effect?