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服装行业要想实现可持续发展,必须调整现有业务模式,转变发展战略,为传统和电商两种销售渠道找到适合的发展道路。20世纪90年代初,中国针织服装业以树名师、建名企、创名牌为目标的“三名工程”实施,促使服装工业以前所未有的速度向前发展。服装产品的大量增加使得其对流通渠道的需求亦大大增加,原有的百货渠道已经不能满足激增的服装产品销售需求。同时,服饰行业是高波动性、多季节、受时尚文化影响很大的行业。随着消费者的服饰品味和文化鉴赏力等时尚变异节
To achieve sustainable development, the apparel industry must adjust its existing business model and change its development strategy so as to find a suitable development path for both traditional and e-commerce sales channels. In the early 90s of the 20th century, the implementation of “three projects” aimed at the famous knitting enterprises, famous enterprises and brand-name brands in the Chinese knitwear industry led the garment industry to develop at an unprecedented speed. The large increase in apparel products makes its demand for distribution channels also greatly increased, the original department store channels have been unable to meet the surge in demand for apparel products sales. At the same time, apparel industry is highly volatile, multi-season, influenced by the fashion culture of a great industry. As consumers fashion dress and cultural appreciation and other fashion variation section