电视剧是艺术,是精神产品,它的功能在于既娱乐观众,又教育观众——通过娱乐观众的过程教育观众,这是它的使用功能。 电视剧同时又是商品,它需要经过投资、创作、生产、流通等商品生产的过程,并在这一过程中产生利润,创造价值,这是它的价值功能。 在传统的计划经济体制下,精神产品是意识形态领域的产物,是不讲经济效益的;在市场经 TV drama is an art, a product of the mind, whose function is to entertain the audience as well as educate the audience - educating the audience through the process of entertaining the audience, which is its function of use. TV drama is also a commodity, it needs to go through the process of investment, creation, production, circulation and other commodity production, and in the process of generating profits and creating value, which is its value function. Under the traditional system of planned economy, spiritual products are the product of the field of ideology and do not speak of economic benefits. In the market economy