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随着各种人为或自然灾难的频频爆发,灾害预警、社会救助等正在成为人类社会重新关注与思考的一大问题。作为党和政府耳目与喉舌的新闻宣传机构和社会经济实体的大众传媒应该在人类应对各种灾难、提供社会救助的活动中以自己特有的方式来发挥作用。本文按照大众传媒的社会功能和经济功能原理,试图从信息传播、社会动员、监督维权、娱乐激励等社会方式及公益慈善与商业运营等经济方式,全面、深入分析大众传媒在社会救助中的作用方式。
With the frequent occurrence of various man-made or natural disasters, disaster warning and social assistance are becoming a major issue in human society’s renewed concern and reflection. The mass media, which is the public information agency and social economic entity that is the earl ’s and mouthpiece of the party and government, should play its role in its own unique way in mankind’ s response to disasters and social assistance. According to the social functions and economic functions of the mass media, this paper attempts to comprehensively and deeply analyze the role of the mass media in social assistance from the social modes of information dissemination, social mobilization, supervision and protection of rights, entertainment incentives and other economic methods such as charity and commercial operations the way.