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1914年,在上海有近20家“鸳鸯蝴蝶”类刊物问世,《繁华杂志》为较有影响者之一。这批刊物将20世纪中国大众出版业推上一个新台阶,从办刊理念到装帧体例,都开创了新道路。这类刊物有两个特点:一是栏目五花八门,体裁兼收并蓄,图文穿插并存;二是以消闲娱乐、无所倾向为宗旨,图片编文迎合大众,明显地趋于生活化。已近百岁大龄的《繁华杂志》创刊号,记录着曾经的过去,保留着曾经的记忆,是一份珍贵的文献资料。
In 1914, nearly 20 “Mandarin Ducks and Butterflies” publications were published in Shanghai, and “Prosperous Magazine” was one of the more influential. These publications have pushed the mass publishing industry in China in the 20th century to a new level. All these issues have opened a new path from the idea of running a magazine to the method of setting up a book. These publications have two characteristics: First, the sections are varied, the genres eclectic, graphic interspersed coexist; second is to leisure and entertainment, no inclination for the purpose of picture editing to meet the public, obviously tends to life. Almost a hundred years old “bustling magazine” the first issue of the past record of the past, with the memory of the past, is a valuable document.