专栏主题:营销管理专栏以现代化电力营销管理为主线,从客户信息收集、供电信息服务渠道、业扩报装、电费抄核收、计量、用电稽查等方面介绍了体制变革后“以客户为导向”的营销管理理念。同时结合国家电网公司发展战略,阐述了电能替代、能效服务等电力营销发展方向,为广大电力营销工作者提供参考和借鉴。 Column theme: Marketing Management column to modern power marketing management as the main line, from customer information collection, information service channels, industry expansion report, electricity bill copying, measurement, electricity inspection and other aspects of the system introduced after the change “to customers Oriented ”marketing management concept. At the same time, combined with the development strategy of State Grid Corporation, this paper expounds the development direction of electric power marketing such as electric energy substitution and energy efficiency service, and provides reference and reference for the majority of electric power marketing workers.