计算机技术的发展和互联网的普及为我国的经济发展带来了新的机遇。近年来,电子商务异军突起,以淘宝为首的电商模式不断攻占市场,并取得了巨大的发展成果,电商在城市市场基本已处于饱和状态,因此,农村市场成为新的开发目标。本文对农村电商模式进行了深入探究,对农村电商模式的发展提出了一些建设性意见。 The development of computer technology and the popularity of the Internet have brought new opportunities for China’s economic development. In recent years, the emergence of e-commerce has risen. The e-commerce model headed by Taobao has continued to capture the market and has achieved tremendous development. The e-commerce market is basically saturated in the urban market. Therefore, the rural market has become a new development target. This article has conducted in-depth exploration of rural e-commerce model, and put forward some constructive suggestions on the development of rural e-commerce model.