随着改革开放的不断深入,企业如何面向市场成了核心问题。企业以市场为导向,市场即消费者的需要。消费者的需求从理论上讲分五个层面,即:生存的需要,安全的需要,情感的需要,归宿的需要和自我实现的需要,这也是美国行为科学家马斯洛对人类需求的论点。消费者的需要是递进式的,即在前一种需要无 With the deepening of reform and opening up, how companies face the market has become a core issue. Enterprises are market-oriented, and markets are the needs of consumers. The demand of consumers is theoretically divided into five levels, namely: the need for survival, the need for security, the need for emotion, the need for end-response, and the need for self-fulfillment. This is also the argument of Maslow, an American behavior scientist, on human needs. The needs of consumers are progressive, that is, the former needs no