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在激烈的市场竞争中,电话营销作为一种能够帮助企业获取最多利润的营销模式,正在为越来越多的企业所采用。许多电信运营商也看好了这种低成本的营销方式,并在企业中陆续采用和推广,特别是增值业务产品,或包含增值业务的套餐产品。随着电信运营商全业务时代的到来和业务多元化的发展,电话营销将会逐步应用于更多的产品上,但是针对不同的产品,电话营销的成效存在巨大的差异。因此,电话营销要适应时代的发展变化,其营销的形式也要有所转换,要从单一的电话营销转向协同营销,从而给企业带来更大的经济利润。
In the fierce market competition, telemarketing, as a marketing model that can help businesses get the most profit, is being adopted by more and more enterprises. Many telecom operators are also optimistic about this low-cost marketing, and gradually adopted and promoted in the enterprise, especially value-added business products, or package products that include value-added services. With the arrival of telecom operators’ full-service era and diversified businesses, telemarketing will gradually be applied to more products. However, the effectiveness of telemarketing varies greatly depending on the products. Therefore, the telemarketing should adapt to the development and changes of the times, and its marketing form must also be transformed. It is necessary to shift from single telemarketing to collaborative marketing, so as to bring greater economic profits to the enterprise.