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在社会化网络时代,催生了一种新型定价模式--零价格定价模式。通过对比传统定价模式与零价格定价模式的异同,发现零价格定价模式能够使部分企业更好地适应当下环境,促进企业发展;通过借鉴效用无差异理论构造相关模型,探讨了零价格定价模式的定价原理,发现企业成本、用户数量及企业供给水平是社会化网络时代下影响企业发展的重要因素,并分析了各因素对企业利润的影响;最后对零价格定价模式存在的风险进行分析,以期帮助企业降低运用零价格模式的风险。
In the era of social networking, a new pricing model has been spawned - zero pricing model. By comparing the similarities and differences between the traditional pricing model and the zero pricing model, it is found that the zero pricing model can make some enterprises better adapt to the current environment and promote the development of the enterprise. By referring to the utility difference theory, this paper discusses the model of zero price pricing Pricing principle and found that the enterprise cost, the number of users and the supply level of the enterprise are the important factors affecting the development of the enterprise in the era of social network, and the impact of various factors on the profit of the enterprise is analyzed. Finally, the risk of zero price pricing model is analyzed, Helps businesses reduce the risk of using the zero-price model.