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本文是海尔集团企业文化中心主任苏芳雯在海尔创业二十周年之际,为张瑞敏首席执行官自撰散文集《海尔是海》所写的序。名为序,实际上承载了比序更多的内容。是导读,也是赏析——读者可能对张瑞敏富有哲理的管理创新理念和超前的市场观点耳熟能详,但对张瑞敏提出这些理念的背景及内涵知之甚少,该序给予了生动翔实的诠释,读之令人急欲一睹张瑞敏的散文为快。说文章,也谈性格——伴随着海尔一步步成长为世界级品牌,张瑞敏在国人心目中的形象越来越清晰地定位在杰出的企业领导人上,同时也有越来越多的人想了解工作之外的张瑞敏。该序通过一些鲜为人知的故事细节,准确生动地刻画出张瑞敏作为平常人的人物形象——胸有百万雄兵,笔下雷霆万钧;百般奇崛志,一颗平常心。序,有自序,有他序,也有代序。无论哪一种,都应有画龙点睛之妙。苏芳雯主任自海尔创业初期加盟海尔始终从事企业文化工作,是张瑞敏不同时期文章的见证者;另外,她本人教师、记者的从业经历使其有能力担当给“中国第一 CEO”写序的重任。本刊特编发该序并附张瑞敏散文两篇以飨读者,使读者对“中国第一 CEO”有更立体的感知。
This article is the Haier Group Culture Center Director Su Fangwen Haier business in the twentieth anniversary of the occasion, as CEO Zhang Ruimin essay collection “Haier is the sea” written by the order. Named order, in fact, carried more than the order of content. Is a guide, but also appreciation - Readers may be on the rich philosophy of management innovation Zhang Shimin and advanced market perspectives familiar with, but Zhang Ruimin put forward these concepts background and content of little known, the order gave a vivid and detailed interpretation of the order People are eager to see Zhang Ruimin's essay as fast. Speaking articles, also talk about character - With Haier step by step to grow into a world-class brand, Zhang Ruimin in the eyes of the people more and more clear positioning in the outstanding business leaders, but also more and more people want to understand Zhang Ruimin outside the work. The sequence through some little-known story details, vividly portrays Zhang Ruimin as an ordinary person's character - chest with a million male soldiers, the thunder of a pen; hundred odd Ki flag, a commonplace. Preface, a preface, there is his preface, there are prefaces. Either way, you should have the finishing touch. Director Su Fangwen joined Haier from the beginning of Haier's business and always worked in corporate culture. She is the witness of Zhang Ruimin's articles in different periods. In addition, her own experience as a teacher and reporter has enabled her to take the lead in writing the first CEO in China Heavy responsibility. The article specially compiled the order and attached Zhang Ruimin two essays to readers, so that readers on the “China's first CEO ” have a more three-dimensional perception.