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案例:某企业是国内知名的家电生产企业,其主打产品是数字高清彩色电视机。该企业试图通过对营销人员培训,然后将销售人员派往各大商场进行促销活动,为消费者提供面对面的贴心服务,根据消费者的实际需要,为其选择适合的数字电视,以此来提高企业的知名度和消费者对本品牌的忠诚度
Case: A company is a well-known domestic appliance manufacturers, its flagship product is a digital high-definition color TV. The company tried to train marketers, and then sales staff sent to major shopping centers for promotional activities, to provide consumers face to face caring services, according to the actual needs of consumers, to choose the appropriate digital TV, in order to improve Corporate reputation and consumer loyalty to the brand