论文部分内容阅读
广告媒体就像大海中的一叶飞舟,将商品信息传达给大海彼岸的消费者,可以说,没有媒体,广告将无用武之地,在信息爆炸的时代,媒体的作用已倍受重视,已经成为人们现代生活必不可少的一部分。在现代广告传播中,主要有以下的八种媒体成为传播的主要载体,即:报纸、电视、广播、杂志、户外广告、邮寄广告(或重复营销媒体)、互联网。面临竞争日益激烈的媒介市场,平面媒体既有着良好的机遇,又面临着严峻的挑战,那么平面媒介应该如何以其本身所固有的优势和特点来迎接所面临的机遇和挑战呢?
Advertising media is like a leaf in the sea, delivering product information to consumers on the other side of the sea. It can be said that in the absence of media and advertising, there will be no useless. In the era of information explosion, the role of the media has been greatly emphasized and has become People are an integral part of modern life. In modern communication, there are mainly eight kinds of media as the main carriers for communication: newspapers, TV, radio, magazines, outdoor advertisements, mailing advertisements (or duplicate marketing media) and the Internet. Faced with an increasingly competitive media market, print media has both good opportunities and severe challenges. How should the print media meet the opportunities and challenges with its inherent advantages and characteristics?