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运用Malmquist生产率指数方法,文章对2012-2014年间我国文化产业上市公司的生产率进行了测算分析,结果表明,我国文化产业上市公司生产率总体上表现不佳,虽然生产技术有一定改善,但经营管理效率没有明显提升,并导致大部分上市公司的生产率在衰退。进一步研究发现,随着时间发展,总体上,前期生产率表现相对更好的新闻出版业上市公司到后期表现会相对更差,广播影视及艺术业上市公司则相反。
Using the method of Malmquist productivity index, the article makes a calculation and analysis on the productivity of listed companies of cultural industry between 2012 and 2014 in our country. The results show that the productivity of listed companies of cultural industry in general is not good. Although the production technology has been improved, the efficiency of operation and management No significant improvement, and led to the productivity of most listed companies in recession. Further research shows that, as time goes on, in general, listed companies in the press and publishing industry, which performed relatively better in the previous period, will be relatively poorer in the latter part of the performance period, while listed companies in the radio, film, television and art industry will be the opposite.