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近年来人们对收视率的质疑主要存在于两个方面。一是质疑许多人过分依赖收视率,把它作为评价节目的唯一标准;二是质疑收视率数据的准确性。面对第一种质疑,现在电视节目的评价体系已逐渐扩展,对电视节目的评价更加全面、客观。而面对第二种质疑,引入竞争并落实第三方监管是将是很好的形式。只有引入竞争,市场的推动力才会重新体现。只有落实第三方认证制度,才能从根本上杜绝收视率造假的现象,让收视率行业在公平、公正的第三方监管下持续发展。
In recent years, people questioned the ratings mainly exist in two aspects. First, many people questioned the over-reliance on ratings, as the only standard program evaluation; the second is to question the accuracy of ratings data. In the face of the first question, the evaluation system of television programs has now gradually expanded, and the evaluation of television programs is more comprehensive and objective. In the face of the second challenge, the introduction of competition and the implementation of third-party regulatory will be a good form. Only the introduction of competition, the market will be re-embodied the driving force. Only the implementation of third-party certification system in order to fundamentally eliminate the phenomenon of false ratings, so that the ratings industry in a fair and impartial third-party regulatory sustainable development.