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国外和台湾地区的许多企业为了生存和发展,采取了一些各具特色的促销术,来启动市场,并取得了成功。 一、自办刊物宣传商品 日本的密斯密公司,是经销机器零件的专业公司。它不雇佣推销员,取而代之的是每月定期出版的一份名叫《型录》的刊物。这份刊物,每期厚达500多页,详细介绍公司所经销的各种商品,并附录各种商品和精密机器零件的照片和具体价格。为了了解市场消费需要,该公司还在《型录》上刊登卡片,如基本资料卡(了解何种顾客、使用何种物件)、
In order to survive and develop, many companies in foreign countries and Taiwan have adopted some unique promotional techniques to start the market and have achieved success. I. Self-promotional Publications Promotional Goods Japan’s Mymis Company is a professional company that distributes machine parts. It does not hire salesmen. Instead, it publishes a monthly publication called “Typebook.” This publication, which is more than 500 pages in each issue, details the various merchandise that the company distributes, and appends photographs and specific prices of various goods and precision machine parts. In order to understand the market’s consumption needs, the company also published cards in the Catalog, such as basic data cards (understand what kind of customers, what items to use),