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现代社会,明星代言可谓一种通过名人效应聚集人气、提升产品知名度的最好宣传办法,但随着越来越多的食品安全问题爆发,也让明星陷入了形象、信任危机。最近被推上风口浪尖的台湾艺人小S,就是因为代言自己丈夫投资的面包店涉嫌违规添加香精而形象大挫,再度引发公众对明星代言产生的信任危机。小S为夫代言受质疑据台湾媒体报道,小S丈夫许雅钧投资的“パン(胖)达人手感烘焙”标榜“天然酵母,无添加人工香
In modern society, the celebrity endorsement can be described as a celebrity effect to gather popularity and enhance product visibility of the best publicity, but as more and more food safety issues, but also let the stars caught in the image, the crisis of confidence. Recently the Taiwanese artist Xiao S, who has been pushed the cusp, is setting off a public confidence in celebrity endorsements because of the image of a bakery that allegedly infringed on her husband’s investment. Small S as husband endorsement According to Taiwan media reports, small S husband Xu Yajun investment ”Pan (fat) up to people feel baked “ advertised ”natural yeast, without artificial incense