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每一次球队决定更改他们球衣的logo,都出自某种商业目的,而2010-11赛季有多达五支球队更改了球衣的logo。勇士队将队服的标志和配色都做了全新的设计,魔术、骑士和爵士队则在现有的logo上稍作改动,使其更加美观。快艇队的变动更小,简单得就像拿化妆笔补妆。除以上五队之外,华盛顿奇才队也宣布自己将在新赛季更换球衣。更换球衣并不是件简单的事,这些球队必须提前两年提交议案申请,NBA在全球范围内有超过300家特许经营机构,他们需要一定的时间为这个新设计作准备,然后批量制造、装运和派送产品。在与球队就logo和队服的合作中,联盟和官方制造商阿迪达斯都会全程参与到其中,但最终新logo的样式还是要由球队来决定。别小看了这些简单的图案,一支球队的logo就是它的形象,它代表了这支球队的地理位置、个性和背景。下面就让我们来看看新赛季更换logo的几支球队球衣的新面貌吧。
Every time a team decides to change their shirt’s logo, they all come out for some sort of commercial purpose, and as many as five teams changed the shirt’s logo in 2010-11. Warriors uniforms logo and color have done a new design, magic, knights and jazz team in the existing logo a little change, make it more beautiful. Speedboat team changes smaller, simple to get makeup pen makeup. In addition to the above five teams, the Washington Wizards also announced that they will be replaced in the new season jerseys. It’s not a trivial matter to change jerseys. These teams have to file a motion application two years in advance. The NBA has more than 300 franchisees around the world who need some time to prepare for the new design and then mass-produce and ship And delivery products. In cooperation with the team logo and uniforms, the alliance and official manufacturer Adidas will be fully involved, but eventually the style of the new logo or the team to decide. Do not underestimate these simple patterns, a team’s logo is its image, it represents the team’s geographical location, personality and background. Let’s take a look at the new look of several team jerseys in the new season’s replacement logo.