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与传统的高校学生教育管理方式方法相比,新媒体微信公众平台有着简单、快捷、精准、学生乐于接受等特点。文章通过比较的方法,分析了传统媒体在高校教育管理工作中应用的弊端,新媒体微信公众平台的类型、特点、优势及其可行性和必要性。
Compared with the traditional method of college students’ education management, the new media WeChat public platform has the characteristics of being simple, quick, precise and students willing to accept. The article analyzes the shortcomings of the traditional media in the management of university education and the types, features, advantages and the feasibility and necessity of the new media WeChat public platform through comparative methods.