管理学大师彼得.德鲁克曾说过:“21世纪企业与企业之间的竞争将不再是产品和产品之间的竞争,而是模式的竞争。”什么是模式?所谓模式,就是解决问题的方法论,是把解决问题的方法总结归纳到理论高度,从而为理论指导实践提供可遵循的规律和范式。正所谓理论是实践的先导,模式有助于我们做出一套切实可行的方案,达到事半功倍的效果。2012年,中国的电视媒体在转型与升级上,有两大创新 Peter Drucker, a guru of management, once said: “The competition between enterprises and enterprises in the 21st century will no longer be the competition between products and products, but the competition in models.” What is a model? The so-called model, Is to solve the problem of methodology, is to sum up the method of solving the problem to the theoretical level, so as to provide theoretical guidance for the practice can follow the law and paradigm. The so-called theory is the pilot of practice, the model helps us to make a set of practical solutions to achieve a multiplier effect. In 2012, there are two major innovations in the transformation and upgrading of China’s television media