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张裕是中国最早、具有110多年历史的葡萄酒生产企业,丰厚的文化旅游资源随处可见:坎坷传奇的创办经历、创始人张弼士与清廷千丝万缕而错综微妙的关系、孙中山、康有为、张学良等先贤名流与张裕的渊源、神秘的百年地下大酒窖、耐人寻味的酒文化博物馆以及富有异国风情的葡萄酒庄园……这些历史沉淀下来的财富不仅仅属于张裕,更属于整个社会。国内工业旅游的日渐兴起,唤醒了张裕人的意识,充分挖掘张裕的旅游资源,依托工业旅
Zhang Yu is China’s earliest, with 110 years of history of wine production enterprises, rich cultural tourism resources can be seen everywhere: the ups and downs of the legendary founder experience, founder of the Qing court inextricably linked with Zhang Fashi and Sun Yat-sen, Kang Youwei, Zhang Xueliang et al Xiangyu celebrities and the origins of Changyu, the mysterious Centennial underground cellars, intriguing wine culture museums and exotic wine estate ... ... These historical precipitations of wealth not only belong to Changyu, but also belong to the community as a whole. The gradual rise of domestic industrial tourism, awakening the consciousness of Changyu people, fully exploit Changyu’s tourism resources, relying on industrial brigades