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洪江古商城的广告现象可以看作是中国明清时期广告的一种典型。随着洪江古商城经济的迅速发展,其广告形式也日趋多样,到明清至民国初期达到鼎盛。本文深入探寻了古商城明清广告的多种样式,借此进一步了解了中国明清时期广告的发展状况。文章还通过对古商城明清广告内涵的解读,指出广告不仅具有经济的功能,同时也承载着文化的功能,中国传统文化与广告活动之间的关联从来就是密不可分的。
The ancient city of Hongjiang advertising phenomenon can be seen as a typical Chinese advertising during the Ming and Qing Dynasties. With the rapid economic development of Hongjiang ancient city, its advertising forms are also becoming increasingly diverse, reaching its peak in the Ming and Qing Dynasties to the early Republic of China. This article explores in depth the various styles of Ming and Qing commercials in the ancient city of merchants to further understand the development of advertising in the Ming and Qing Dynasties in China. Through the interpretation of the connotation of Ming and Qing merchants in ancient commercial city, the article points out that advertising not only has economic functions but also functions of culture. The connection between Chinese traditional culture and advertising activities has always been inseparable.