最近,我与一个价值高达千亿的企业的传统渠道总监就“经销商联合生意计划”这个培训主题进行了沟通。他说,10年前企业就做过这个培训,当时培训的时候他也在现场,但是坚持做“经销商联合生意计划”的人寥寥可数;之前的培训在理论、案例上都很不错,但是讲到如何动手的时候,培训老师就会轻描淡写地一笔带过……这位总监说出了目前大多数培训的痛点—对营销人员的培训和训练难道就是组织学员听老 Recently, I talked to the traditional channel director of a company worth hundreds of billions of dollars about the training theme of “Affiliate Programs”. He said that the company did this training 10 years ago, when he was training at the scene, but insisted on doing “dealer joint business plan ” few people; previous training in theory, the case is very Good, but when it comes to how to do it, the trainer will casually write down ... The director said the pain of most of the current training - the training and training of marketers is the organization of students listen to the old