论文部分内容阅读
一、靠文化起家“三联是靠文化起家的”。这是三联集团总裁张继升常讲的一句话。了解三联的人都知道此话并无虚假。现在的三联,是国家级超大型企业集团。总资产逾50亿元,员工近2万,所投资涉足的商业、旅游餐饮业、信息业、房地产等主导产业在山东省乃至全国都有较大影响。而这一切是在15年前资不抵债几近破产倒闭的济南无线电三厂的烂摊子上建立起来的。是什么原因造成了这种奇迹?最准确的答案就是企业文化。三联优秀的企业文化是有先天基因的。三联的创始人、现任三联集团董事长、总裁的张继升,当年作为一位年轻学者,没有物质上的靠山,有的只是
First, relying on culture to start “The triple is based on culture started.” This is a phrase spoken by Zhang Jisheng, president of Sanlian Group. People who know triples know that this statement is not false. The current triple is a national super-sized enterprise group. With total assets of more than 5 billion yuan and nearly 20,000 employees, leading industries such as commerce, tourism and catering, information industry, and real estate that are involved in investment have a major impact in Shandong Province and even in the whole country. All this was established on the mess of Jinan Radio III Factory, which was close to bankruptcy almost 15 years ago. What causes this miracle? The most accurate answer is corporate culture. Sanlian’s excellent corporate culture is innate. Zhang Jisheng, the founder of the Sanlian Group and the current president and president of Sanlian Group, was a young scholar and had no material backing.