近几年来,不少企业为了加快发展,提高效益,纷纷找路子与外商合资,有的企业为了争取合资,迫不及待,条件一降再降,甚至于不惜抛弃多年来所创的名牌,而启用外方带来的洋商标。据报载,前几年上海的“美加净”商标被折价1200万元投入合资企业,代之而起的是“露美庄臣”;名噪一时的广东“容声”电冰箱被冠以“科隆”,为提高科隆的知名度不惜拉容声垫背,宣传“科隆容声是一家”;广州的“洁花”被“潘婷”顶替。功夫不负有心人,如今这些洋商标经过数千万乃至上亿元的大肆广告宣传,几乎是家喻户晓,而曾是国产名牌的“美加净”、“容声”等则早晚将被人遗 In recent years, in order to accelerate development and increase efficiency, many companies have sought out joint ventures with foreign companies, and some companies have struggled to obtain joint ventures, and they have been unable to wait until the conditions have been reduced, and they have even abandoned the brand names created over the years. The foreign brand brought by the party. According to the report, Shanghai’s “U.S. and Canada” trademark was discounted to 12 million yuan in joint ventures in the past few years. Instead, it was “Lumei Johnson”. The famous Guangdong Rongsheng refrigerator was dubbed “Cologne”. In order to increase Cologne’s popularity, it has been plausibly advocating that Cologne’s vocal is one; Guangzhou’s “Jade Flower” is replaced by “Pantene.” Hard work pays off, and now these foreign trademarks are advertised by tens of millions or even billions of billions of big brothers. It is almost a household name. The once-made brands such as “U.S. and Canada” and “Rongsheng” will be left behind sooner or later.