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为了更好地宣传塑造“海上八艳”这样一个文化品牌,本文设想针对“海上八艳”品牌开发一个类似于为女性提供时尚资讯服务和体验的媒介平台,不仅为女性朋友提供包括穿衣打扮,美食,健康,旅游,美容,职场生活等女性关注的内容,而进一步指导她们运用媒介来服务生活。对打造一个具有创新性的多元化的都市女性媒介模式进行研究分析。本文开始部分提出论点后,通过搜集的资料和阅读的文献对女性电子杂志进行了分析,提出了女性电子杂志在内容上雷同,形式大于内容,不能真实地反映都市女性的生活和多媒体表现形式单一两个弊端,并提出在此基础上进行改进,结合海上八艳品牌,考虑开发一种更具有创新模式的媒介平台,在内容上下点功夫,内容依赖形式,形式更好为内容服务,丰富多媒体的表现形式,联系实际,帮助女性,使她们能够运用媒介来服务于生活,打造积极健康的生活方式。希望本论文能够对“海上八艳”品牌形象的推广提供一些有价值的策略和建议。
In order to better promote the shaping of a cultural brand such as “Eight Seas at Sea,” this article envisions the development of a media platform similar to the fashion information service and experience for women, not only for female friends Including dress, food, health, tourism, beauty, workplace life and other women’s concerns, and further guide them to use the media to serve life. To create an innovative and diversified urban women’s media model for research and analysis. After the first part of this article put forward the argument, we analyzed the female electronic magazines through the collected information and the reading literature, and proposed that women’s electronic magazines are identical in content and form than the content, which can not truly reflect the single life style and multi-media expression of urban women Two disadvantages, and put forward improvements on this basis, combined with the offshore Banyan brand, consider developing a more innovative model of the media platform, the content from top to bottom, content-dependent form, the form of content services for better, rich multimedia It helps to empower women by using their media to serve their lives and create a positive and healthy lifestyle. I hope this paper can provide some valuable strategies and suggestions for the promotion of the brand image of “Eight Seas at Sea”.