自1968年网球比赛步入公开赛时代,网球运动就同企业赞助开始结缘,相互依赖,互相促进,不断发展。直至如今如同才子佳人,让旁人艳慕不已。 那么究竟是什么力量让彼此“爱”得如此甜蜜呢?让我们先来看看赞助商的动机。赞助商赞助体育赛事的目的少不了以下几点。 增加公司的曝光率 网球巡回赛从开年的第一个大满贯澳洲公开赛到11月底的年终总 Since the tennis competition in 1968 entered the era of open tennis, tennis began to become associated with corporate sponsorship, interdependence, mutual promotion and continuous development. Until today, as gifted and beautiful, so many others Yanmi endless. So what is the power to make each other “love” so sweet? Let us look at the sponsor’s motivation. Sponsor sponsorship of sports events indispensable to the following points. Increase company exposure tennis tournament from the opening of the first Grand Slam Australian Open to the end of November the total