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近年来,网络舆情越来越主导着社会舆论的走向,网络舆情成为一个不可忽视的方面。面对这一情况,国内纷纷建立起舆情分析的专业机构。他们详实研究分析出的网络舆情数据资料,对于政府和企业的舆论应对起到了重要的作用。随着网络舆情市场需求的增加,媒体也参与到了网络舆情分析的队伍。但是,与专业的机构相比较,媒体网络舆情分析还处于起步的阶段,存在很多问题。本文着重分析媒体网络舆情分析行业面临的问题,并提出建议,以使该行业更加专业、科学。
In recent years, the network public opinion is more and more dominated the direction of public opinion, Internet public opinion has become a can not be ignored. Faced with this situation, China has set up professional institutions for public opinion analysis. Their detailed research and analysis of online public opinion data and data have played an important role in the public opinion response of the government and enterprises. As the market demand for online public opinion increases, the media also participate in the ranks of online public opinion analysis. However, compared with professional institutions, media network public opinion analysis is still in its infancy, there are many problems. This article analyzes the media network public opinion analysis of the problems facing the industry, and make recommendations to make the industry more professional and scientific.