价格竞争是企业重要的营销策略 ,也是十分有效的竞争手段。但如何在竞争中提高收益水平 ,改善收益管理更应是企业关注的重点 ,企业要更好地生存和发展壮大 ,必须在竞争手段和收益水平上花力气。本文从近年来民航业现状和机票打折现象入手 ,试论企业收益最大化的策略和方法 Price competition is an important marketing strategy for enterprises and a very effective means of competition. However, how to raise the income level in the competition and improve the revenue management should be the focus of the enterprise. To survive and grow better, the enterprises must exert their efforts in the competition means and income level. This article from the civil aviation industry in recent years the status quo and discount tickets start with the strategy of maximizing corporate profits and methods