进入“十二五”以来,面对复杂的国内外经济形势,我国经济发展仍处于可以大有作为的重要战略机遇期。一方面企业要继续应对和消除国际金融危机带来的一些不利因素,同时也要加快转变企业发展方式,调整产品结构,加快产业升级,为可持续发展奠定基础。另一方面,更要高度重视企业文化建设,注重企业软实力的提升。企业文化在“十二五”期间将成为企业兴衰的关键因素。 Since entering the “Twelfth Five-year Plan”, facing the complicated economic situation both at home and abroad, China’s economic development is still at an important strategic opportunity that can make a great achievement. On the one hand, enterprises should continue to cope with and eliminate some unfavorable factors brought about by the international financial crisis. At the same time, they must also speed up the transformation of the mode of enterprise development, readjust the product mix, speed up industrial upgrading and lay the foundation for sustainable development. On the other hand, we must attach great importance to the building of enterprise culture, pay attention to enhance the soft power of enterprises. Corporate culture in the “second five” period will be the key factor in the rise and fall of enterprises.