随着社会的进步和经济的发展,女性消费者消费水平得以提高,消费需求从家庭需求的满足发展到精神生活的满足,与此同时女性消费者的消费心理也在潜移默化的改变着,这给企业带来了机遇和市场,本文分析了现代女性消费者主要的消费心理特征,并在此基础上探究相应的市场营销策略。 With the progress of society and economic development, the consumption level of female consumers can be raised. The demand for consumption develops from the satisfaction of family needs to the satisfaction of spiritual life. At the same time, the consumption psychology of female consumers is also subtly changed, which gives Enterprises have brought opportunities and markets. This paper analyzes the main consumer psychology characteristics of modern female consumers, and on this basis, to explore the appropriate marketing strategy.