山东大学威海分校闫涛蔚教授、梁文玲教授、西安交通大学经济与金融学院郝渊晓教授编著的《电子商务营销》已由人民邮电出版社出版发行,这本书的出版,在我国营销学理论研究及教材建设中是一种大胆的探索,有许多重大的突破。该书的书名取为《电子商务营销》,这是该书区别与目前国内外流行的《网络营销》的一个重大创新。电子商务营销(E.Business Marketing)在该书中的定位为:电子商务环境下的市场营销,即 Marketing on E.Business,因此,电子商务营销是市场营销理论与实践在电子商务时代的完善与升华。《电子商务营销》开拓了《网络营 Shandong University Weihai Professor Yan Tao Wei, Professor Liang Wenling, Xi’an Jiaotong University School of Economics and Finance Professor Hao Yuanxiao editor of the “e-commerce marketing” has been published by the People’s Posts and Telecommunications Press, the publication of this book in our marketing theory and Teaching materials is a bold exploration, there are many major breakthroughs. The title of the book as “e-commerce marketing”, which is the difference between the book and the current popular at home and abroad, “Internet Marketing,” a major innovation. E-commerce marketing (E.Business Marketing) in the book’s position as: marketing in the e-commerce environment, that is, Marketing on E.Business, therefore, e-commerce marketing theory and practice of marketing is perfect in the era of e-commerce and sublimation. “E-commerce marketing” opened up "network camp