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本文以打造高品质的电视内容为初衷,围绕电视新闻这一具体领域进行了详细的分析和建议。笔者在文中对于我国电视内容的构成做了基本的概述和介绍。不但在理论和现实角度分别论述了当前市场环境下,探讨这一议题的必要性。还从“深度”和“广度”两方面考虑研究了现实条件下高品质新闻内容的可行性。通过借鉴传媒大亨默多克旗下的成功的典范,策划了一套以国际化的视角着眼报道本土化内容的报道模式。而在提出这一发展趋势之后,又对这一模式与我国新闻事业发展之初的“只宣不报”现象的区别做出了详细的解释和说明。最后,对于打造高品质的新闻内容在现实环境下的困难笔者也做了初步的估计和预测。
This article is based on the original intention of creating high-quality TV content and conducts detailed analysis and suggestions on the specific area of television news. The author in the text for the composition of China’s television content made a basic overview and introduction. It not only discusses the necessity of discussing this issue in the current market environment separately from the theoretical and practical perspectives. Also from the “depth” and “breadth” consider the feasibility of high-quality news content under the conditions of reality. By drawing on the successful example of media tycoon Murdoch, he has curated a set of reporting models that focus on reporting localized content from an international perspective. After presenting this trend of development, I also made a detailed explanation and explanation of the difference between this model and the beginning of the development of China’s journalism. Finally, I make preliminary estimates and forecasts for the difficulties in creating high-quality news content in the real world.