这本书是选编了1990年以来入选的著名管理策划学家岳兴禄教授在全国企业创新与公共关系策划研讨会、全国策划理论研讨会、全国企业策划经验交流会、全国策划组织联席会议、中国企业集团跨国经营研讨会、全国市场营销策划经验推介会、北京名牌战略研讨会、北京企业管理人才交流会和辽宁省企业技术进步会议等学术会议上的学术报告,以及在全国部分高等学校、部分大型企业和 This book is a selection of the famous management planner named Professor Yuexing Lu selected in 1990 in the National Enterprise Innovation and Public Relations Planning Seminar, National Planning Theory Symposium, National Business Planning Experience Sharing Conference, National Planning Organization Joint Meeting, Chinese Enterprises Group Symposium on Cross-border Management, National Marketing Planning Experience Promotion Conference, Beijing Famous Brand Strategy Seminar, Beijing Enterprise Management Talent Exchange Conference and Liaoning Provincial Enterprise Technology Progress Conference and other academic reports at academic conferences, as well as in some colleges and universities nationwide, some large-scale Business and