1990年，美国著名管理学者普拉哈德和哈默尔提出了核心竞争力的概念，他们认为，随着世界的发展变化，竞争加剧，产品生命周期的缩短以及全球经济一体化的加强，企业的成功不再归功于短暂的或偶然的产品开发或灵机一动的市场战略，而是企业核心竞争力的外在表现。按照他们给出 In 1990, the well-known American management scholar Prahad and Hamel put forward the concept of core competence. They think that as the world changes and competition intensifies, the life cycle of products is shortened and the global economic integration is strengthened, enterprises Success is no longer due to short or accidental product development or brainstorming marketing strategy, but the external performance of the core competitiveness of enterprises. Follow them