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《精灵宝可梦》从诞生伊始,就不断建立完善手游、动漫、电影等IP产业链,《精灵宝可梦GO》的火爆再次给其IP增添了筹码,并注入了AR这样的新科技元素。《精灵宝可梦GO》自上线以来,迅速火爆全球。7月7日在美国上架后13个小时就登顶苹果商店畅销榜,4天登顶谷歌商店畅销榜,2100万的日活跃用户超过推特,用户日均使用时长超过Facebook。其基于LBS(地理位置服务)、将AR(增强现实)和精灵的角色设定结合起来的创新玩法,给予了玩家走出家门的机会和捕获、培育精灵的创新游戏体验。大部分游戏下载用户都是《精灵宝可梦》的死忠粉,还有一部分则是游戏衍生动画《神
Since its inception, Elf Pokemon has continuously established and improved IP industry chains such as mobile games, anime and movies. The hotspring of “Pokemon GO” once again adds chips to its IP and injects new technologies such as AR element. “Pokemon GO” since the on-line, quickly hot the world. 13 hours after the shelves in the United States on July 7, topped the Apple Store’s bestseller list, 4 days top Google store bestseller list, 21 million daily active users over Twitter, the average daily use of users more than Facebook. Its innovative play based on LBS (Geolocation Services), which combines AR (augmented reality) with the wizard’s character set, gives players the chance to get out of their home and capture and cultivate genius’s innovative gaming experience. Most of the game download users are “Wizard Pokemon” diehard powder, while others are part of the game derived animation "God