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作为产品创新的新策略,许多公司将用户作为创新的主体进行创新活动。本文研究了用户创新模式与传统产品创新模式的不同,并探讨了用户创新给企业带来的影响,以及用户创新群体形成的条件。
As a new strategy for product innovation, many companies innovate with users as the mainstay of innovation. This paper studies the difference between user innovation model and traditional product innovation model, and discusses the impact of user innovation on the enterprise and the conditions for the formation of user innovation group.