相对于从成功中获取经验而言,人们往往更善于从失败中汲取教训。在经营战略方面,不少知名企业也曾迷途铸错。如果能从它们失败的案例中提炼出规律性的真知灼见,则对于企业经营战略的相关人士,不失为一大福音。正是循着这一思路,Picken和Dess两位专家对众多公司进行了长期深入的 People tend to be better at learning from failure than to gain experience from success. In the business strategy, many well-known companies have lost the wrong way. If we can draw the regular insights from their failed cases, it is a boon to the stakeholders in the business strategy. It is with this idea, Picken and Dess two experts on a number of companies conducted a long-term in-depth