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一、航空分销市场呈现新格局机票分销市场以携程为代表的OTA(在线旅游服务代理商)迅速崛起,逐渐改变了航空分销市场格局,机票分销市场行业集中度逐步提高。同时,互联网与电子商务技术的发展,使得旅客获得产品与价格的信息越来越透明,同质化的低价营销策略已经不足以确保上游产品供应商建立自己的竞争优势。这预示着,中国航空客运销售代理业未来具有以下发展趋势:电子商务成为重要销售渠道;行业市场集中度上升;行业竞争将呈现多样化、多层次的特点;服务势必专业化;服务产品多元化。
First, the aviation distribution market presents a new pattern Air ticket distribution market Ctrip represented by the rapid rise of OTA (online travel service agents), gradually changing the pattern of aviation distribution market, ticket distribution market, industry concentration gradually increased. At the same time, the development of Internet and e-commerce technologies makes information on products and prices more transparent to tourists. Homogeneous low-cost marketing strategies are not enough to ensure that upstream product suppliers establish their own competitive advantages. This indicates that the future development trend of China’s air passenger sales agent industry will be as follows: E-commerce will become an important sales channel; industry market concentration will increase; competition in the industry will be diversified and multi-layered; services will be professionalized; service products diversified .